The lash Blog
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That's right! I said it... these three areas are slowly pushing your lash clients away from you.
Are you doing these?
As you read over these, evaluate your lash business on a scale of 0-5; 5 being amazing, 0 means it's not happening/existent.
I call this- The Triple Threat to Not Keeping Clients!
“Nobody has ever done that for me before” she said.
“Done what?” I asked confused.
My new client responded by saying “I have been to 5 different lash artists. None of the other lash artists have done half the work you have done. You went over paperwork with me. You taught me more about lashes and the reasons for things. Sometimes a lash artist will ask what style I’m wanting or they just get started. And just now, in the middle of the appointment you asked how I was doing… and if I were cold. I’ve never had a lash artist care so much.”
I was really taken back. I was so appreciative of all the kind things she said and her realizing all the small things I put in place to make the experience best for my client.
Do you know what touch points are?
Have you ever hired someone and you were bummed or annoyed with the work that was done?
If you are like me, then you question yourself, you probably even question the “expert” you hired for the job even more… do they actually know what they are doing? Or did they just YouTube how to do that?
This is when you loose trust and creditably with them. And you now know you will never refer them to anyone or have them for a job again. It also makes it hard to want to pay them the full price because you weren’t stoked about the job done.
It’s probably because they didn’t meet your expectations.
But has the opposite effect ever happened for you?
Have you gone somewhere and you were blown away with how great it was…
This was because it exceed your expectations. Right?
Morgan McGrath, Owner and Founder of Ida Jane. Ida Jane’s goal is to inspire eyelash artists and make lash life fun! We are lash ARTISTS who educate and make the lash world a better place!