The lash Blog
Journey with us as we expand our business. We will share Tips & Tricks with Lash Extensions,plus how to run your own business. Check back every week for new info!
Content to post when you are a lash artist-Tips
Do you share it on your Instagram story or just on Tik Tok? It can be confusing knowing what to share and what not to share on your social media for your lash account. Heck !… it can be challenging knowing what to post…
Do you know what to post?
What caption to put with it??
Sometimes it can be a real struggle with social media… figuring out what to post, what caption to say, when to post it… etc.
I started my lash business when Instagram just started. Honestly, I used Instagram just as a portfolio for my lash business. I had no idea what to post or say other than D curl .20 11-14mm! The horror! It’s like nails on a chalkboard now.
It wasn’t until I understood my ideal client that I knew what I should be posting and what to say in my captions. I also understood what was best for my stories verses posts.
You see, right now I am a lash brand looking to connect with lash artists. Lash artists are my ideal client. It’s important to niche down even more and know every detail about your ideal client/target audience.
If you are a lash artist looking to gain more clients, then your ideal client is not a lash artist-like mine, yours is a lash client. Everyone can be a lash client… it’s true!
Who is your ideal/favorite client ever? If you could clone 100 of that client, would it make lashing more enjoyable? That’s your ideal client. Know all the details about her/them and what they love or need from your services.
How you can reach more of your ideal client is by speaking directly to them and sharing that you can help them.
Lash clients need to see:
I love seeing more about others in their daily stories. It’s like pulling back the curtain to see even more about them and their personality.
If you know your ideal client and have a social media strategy, then knowing what to post and say should be easy.
Was this post helpful? If so, tag me in your posts or stories. @idajanelashes
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Morgan McGrath, Owner and Founder of Ida Jane. Ida Jane’s goal is to inspire eyelash artists and make lash life fun! We are lash ARTISTS who educate and make the lash world a better place!
717 E. Leslie Ave
Queen Creek, AZ 85140